London, UK, 14 January 2026 – The Finish Line, a specialist provider of high-end post-production services to both production companies and post facilities, is entering an exciting new era as founder Zeb Chadfield becomes sole owner of the business. The move marks a period of growth and renewed focus for one of the UK’s most well-regarded and progressive post-production companies.
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When we launched The Finish Line in 2011, the idea of running a distributed post-production company raised more eyebrows than applause. At that time, the industry was dominated by expensive post houses in central London, packed with edit suites, long commutes, and the belief that clients had to sit in the room to get the best out of the process.
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Post production is changing. Budgets are tighter, schedules are shorter, and the pressure to deliver high-quality content hasn’t gone away. At The Finish Line, we believe the answer isn’t to squeeze more from less, it’s to rethink how we work. That’s why we’ve built our entire model around embedded post: a deeply collaborative, flexible and cost-effective approach that treats post as a core part of production, not a handoff that happens at the end.
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The Finish Line has been crowned “Gold Winner” in the Broadcast magazine best places to work in TV for the second year in a row!! If it was just the one time, we might have thought it was an accident, but now we know we are doing something right, and we would love to help more companies make the list! TV & Film is a notoriously unhealthy industry that is rife with exploitative business practices, but it doesn’t need to be that way. Below, we’ll do our best to cover simple things that you can do to make life better for your employees and help them to be able to do work they love while also enjoying life outside of work.
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It’s official! The Finish Line is one of the best places to work in the UK broadcast industry. Not just our words, but those of Broadcast magazine, which just gave us several accolades at their annual Best Places to Work in TV awards! (We came 3rd for Training, Development and Resources; and won first place for both Leadership and Planning and for the Non-Indies category.)
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The team at EditShare interviewed me recently and you can find links to both interviews here. They also wrote this story about how The Finish Line came to be which I’ve included below.
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This is an excerpt from this article in Broadcast Magazine. Zeb Chadfield, founder and CEO, The Finish Line What has been the impact of coronavirus on your business? We are built for pop-up and remote post-production so the main difference is a lot of our system installs are happening at the houses of our staff instead of the offices of our clients. Our HQ is also not client-facing so we can easily limit and manage the people coming in and out with all the standard rules in place for washing hands and disinfecting surfaces. Aside from a few minor tweaks it has been business as usual for us so far.
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The demo video below is of us using BTSync with Shared Storage and Avid Media Composer working across multiple locations including a laptop, FLiP (cloud based media composer) and our HQ.
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I often hear young people who are trying to get into our industry or any industry for that matter refer to the chicken and egg situation that is how to get experience when every job is asking for people with experience. How do you get experience if no one will give you a job to get it?
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• Disclaimer: This is an internal email that we are sharing in the interest of helping others. Howdy! I figured it was time to send one of my semi-(ir)regular motivational-ish emails. I hope all is well with everyone and you are all enjoying life at The Finish Line. If you aren’t please let us know, we want to continue to improve and you are the most important thing to the company, without you, more importantly without you bringing your best to everything you do, we wouldn’t be what we are. You could say you are our unfair advantage. What does that mean?
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